What color is it.
Purple or white and gold dress.
Remember the dress the photograph that sparked an online firestorm about whether the garment was white and gold or blue and black.
The mother of the bride wore white and gold.
Now researchers have studied the phenomenon scientifically.
From a photograph of the dress the bride posted online there was broad disagreement.
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Or was it blue and black.
A photograph of a dress on tumblr prompted an internet discussion.
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Some people see a white and gold dress in dark shadow.
Which could explain why older netizens are seeing white and gold.
It s the dress colour that has divided the internet into two camps black and blue or gold and white.
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Even taylor swift and kanye west weighed in.
But in the absence of hard core data relating to age and perceptions regarding the dress this theory cannot be proved yet.
The phenomenon revealed differences in human colour perception which have been the subject of ongoing scientific investigations into neuroscience and vision science with a number of papers published.
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First posted onto a blog before being given a global audience courtesy of a social media frenzy.
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Some people even flip between the two or see some combination.